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News & views on brands, trends & life
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brandmachine blog | News & views on brands, trends & life | 360brandmachine.wordpress.com Reviews
https://360brandmachine.wordpress.com
News & views on brands, trends & life
360brandmachine.wordpress.com
Did Seinfeld and Acura School the Industry on Branded Content? | brandmachine blog
https://360brandmachine.wordpress.com/2015/01/08/did-seinfeld-and-acura-school-the-industry-on-branded-content
News and views on brands, trends and life. Did Seinfeld and Acura School the Industry on Branded Content? On January 8, 2015. At the intersection of content and commerce, the rules of the road are still being written and it seems brands, ad agencies and now even PR shops are in major beta mode and learning as they go (which is great btw). Still, there are more questions than answers. Many analysts have wondered if any of this stuff is sufficiently changing brand opinion and consideration? It’s been prett...
360kevman | brandmachine blog
https://360brandmachine.wordpress.com/author/360kevman
News and views on brands, trends and life. All posts by 360kevman. Taylor Swift: 2015 Marketer of the Year. And This is How She Did It. On December 31, 2015. She Knows Her Brand, Nurtures and Protects It. Swift is always on-brand . From the clean cut of her clothes, to the mom-approved make-up and always hidden belly-button, to the up-close and personal aspect of her storytelling. She Treats Her Fans (Customers) Like Insiders and Friends. Everyone and Every Brand Can Learn from Swift. In the end, there s...
Quick Takes From the 2015 North American International Auto Show | brandmachine blog
https://360brandmachine.wordpress.com/2015/01/15/quick-takes-from-the-2015-north-american-international-autoshow
News and views on brands, trends and life. Quick Takes From the 2015 North American International Auto Show. On January 15, 2015. North American International Autoshow. As usual, brandmachine attended press days at the 2015 NAIAS. We talked to many industry insiders and here’s our annual take on the show with some key themes, details and insights about the most significant vehicles. The Great American Luxury Comeback. Design Innovation Is an Inside Job. Are You Winning or Losing in the Sharing Economy?
Are You Winning or Losing in the Sharing Economy? | brandmachine blog
https://360brandmachine.wordpress.com/2015/05/15/are-you-winning-or-losing-in-the-sharing-economy
News and views on brands, trends and life. Are You Winning or Losing in the Sharing Economy? On May 15, 2015. Pundits of the new share economy insist that sharing is the new black. But beyond the notion of exchanges, analysts point out that it’s more than sharing, per se, it’s really about. Enabled by technology’s ability to make sharing more and more efficient. As marketers, we can see the opportunities to create value and customer satisfaction in sharing but how are we creating value as makers? You are...
Cars. Loyalty. And Love. | brandmachine blog
https://360brandmachine.wordpress.com/2014/11/21/cars-loyalty-and-making-love
News and views on brands, trends and life. Cars Loyalty. And Love. On November 21, 2014. Tagged: BMW 3 series. What is it that motivates people to stay with their current brand or move on to others? What do carmakers need to do to captivate buyers and keep them loyal over time? The answer islove. Brands that make love are brands that care enough to keep customers happy by delivering on their needs and wants better than competitors. Does the paint and plastic still look shiny and deep at 60,000 miles?
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Consumer Insight Definition
Quantitative Validation &Measurement. Finding a brand insight definition must start with the consumer. Consumer Insights can be described as enlightening knowledge about the consumer . It is seeing below the surface,understanding the hidden needs/wants/desires of consumers. It is the Aha moment,marketers and advertisers dream of. Insights are the convergence of real consumer understanding with brand relevance. Taking learning into action through developing customised marketing toolkits and a common langu...
360 Brand Lift - Brand Consultants & Marketing Solutions Provider
Brand Strategy, Marketing. Services. Beyond average. The road map to success. We don't hope for success,. We help you plan for it. Marketing across all customer touch-points, so you don't miss an opportunity. Creating custom branded campaigns designed for maximum results. It's not just about product anymore. People interact and buy from meaningful brands. Strategic visual language that fulfills business objectives and drives sales and profits. Are you still perceived as relevant? Drop us a note,.
www.360brandloyalty.com
BrandMachine
Brand machine is in the brand solution business. We’re also in the business of going to newer and better places. Open the door. Come on in. Check out the brandmachine. We are in the business of helping brands and agencies solve strategic marketing challenges with innovative solutions. Here are our main solution areas. Click the gear for a corresponding case study example:. We help companies create strategic brand platforms to build stronger brands inside and out. Strategic Planning Case Study. Kevin is a...
brandmachine blog | News & views on brands, trends & life
News and views on brands, trends and life. Are You Winning or Losing in the Sharing Economy? On May 15, 2015. Pundits of the new share economy insist that sharing is the new black. But beyond the notion of exchanges, analysts point out that it’s more than sharing, per se, it’s really about. Enabled by technology’s ability to make sharing more and more efficient. As marketers, we can see the opportunities to create value and customer satisfaction in sharing but how are we creating value as makers? Some in...
360 Brand Marketing —
Building a brand is an ongoing process for both small and large businesses to develop a memorable identity. Since customers have high expectations of the companies they rely upon for. If you want to promote your organization or your project, you have to have a web presents for your business to be taken seriously. Nowadays, it is the first resource that people turn to for information.
Coming Soon - Future home of something quite cool
Future home of something quite cool. If you're the site owner. To launch this site. If you are a visitor. Please check back soon.
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Tak Omura | Digital Creative
Tak Omura Digital Creative. Mobile Friendly Responsive Design. From "Everything is Digital" to "Everything is Mobile". Dmitri Alden, MD. Cheryl’s Global Soul. Tak is a superb creative director with an excellent understanding of both B2C and B2B clients.". Minus; Jim Speros, EVP Corporate Communications, Fidelity Investiment. Tak is always calm and thoughtful a very fair and respected manager. He's also creative, dedicated and 100% dependable.". Minus; Caroline Fish, Creative Director.
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Build your story.build your business. How do we move consumers to act? In understanding consumer behavior, research is demonstrating that the extraordinary appeal of the most successful brands is based on their mythic qualities – qualities that have moved people to action since the beginning of time, such as self-reliance, freedom, belonging, self-discovery. Read the free whitepaper below or Download the PDF. To find out more. BOLIVIA - PLURINATIONAL STATE OF. BRITISH INDIAN OCEAN TERRITORY. Challenges y...
